Internationalisation Consulting
From ambition
to international
success.
We help mid-sized companies navigate every stage of international expansion, from readiness to a thriving subsidiary. Hands-on, structured, and built on 20+ years of real experience.
What we do
Readiness audit
Assess your organisational preparedness before entering international markets.
Key Activities
- Employee questionnaires and data collection
- Semi-structured leadership interviews
- Benchmark analysis against successful internationalisers
- Recommendations workshop
Deliverables
- Readiness audit report
- Internationalisation readiness scores vs. benchmark
- Prioritised recommendations
International strategy
Define a concrete, realistic path to international growth and profitability.
Key Activities
- Leadership workshops on strategic objectives
- Market and customer segment testing
- Competitive positioning analysis
- Capability and organisational requirements assessment
Deliverables
- Internationalisation Strategic Framework
- Target market and customer prioritisation
- International value proposition and competitive positioning
Headquarter preparation
Prepare your organisation structurally, operationally, and culturally for global operations.
Key Activities
- Governance and organisational readiness assessment
- International operating model design
- Leadership workshops on international management
- Capability and global mindset training
Deliverables
- International governance and leadership framework
- International operating model
- Organisational capability development plan
Subsidiary development
Establish and scale your local presence for sustainable growth in new markets.
Key Activities
- Subsidiary structure and operating model design
- Leadership selection and preparation
- Market entry approach and launch priorities
- Expatriate preparation and support
Deliverables
- Subsidiary governance and operating model
- Market entry and launch plan
- Local organisation and recruitment plan
How we work together
Classic time & materials
Predictable, clearly scoped investment
Investment is calculated based on agreed daily rates and time, or a fixed lump sum. Every engagement has clearly defined purpose, success criteria, and deliverables.
- Agreed daily rates or fixed lump sum
- Clearly defined scope and deliverables
- Transparent success criteria
- Flexible engagement length
Success-based / equity
Shared risk, aligned incentives
A hybrid model combining a reduced or no consulting fee with profit sharing or equity ownership ("clever money"). Our success is directly tied to yours.
- Reduced or zero upfront consulting fee
- Profit sharing or equity ownership
- Incentives fully aligned with outcomes
- Long-term partnership orientation
Core team
Claus Sehested
- Partner and Entrepreneur with 20+ years of experience
- Specialist in international operations and former expatriate manager
- Co-founder and business owner in manufacturing and service industries
- Lived, worked, and studied in Europe, the United States, the Middle East, and Asia
Max von Zedtwitz
- Professor of International Business and Senior Advisor
- Expatriate for nearly 30 years across China, the United States, Russia, and Denmark
- Advisor to dozens of companies on internationalisation from emerging markets
- Extensive author on global innovation, R&D, and corporate incubation
Simon Hansen
- Junior Consultant and Analyst
- Commercial experience in B2B sales and client-facing roles
- Strong interest in market entry strategy and internationalisation